About me
Hi, Hallo, Merhaba, I’m Asli Sahin—born in Istanbul, raised in Frankfurt, and now living in Berlin. Currently, I’m Creative Director at Ogilvy Germany. I don’t like writing bios—especially those written in the third person—so I’m going to use the word "I" a lot and try to keep this short.
Previously, I worked as a Creative Director for HeimatTBWA, handling brands such as Smart, The Free Democratic Party, Trolli, and others. I won my first Cannes Lion as an intern at Ogilvy Frankfurt and started my career as an art director shortly after. However, that didn’t last long because my boss decided I should become a copywriter instead. Why? I have no idea. But I went with it, continued working as a copywriter, and was soon promoted to Creative Director. At Ogilvy, I helped turn German Rail into one of the country’s most creative brands, with campaigns like “Escape”, “Behind the Cam”, and others.
Along the way, I became a member of The Art Directors Club Germany and have won numerous local and international awards, including Cannes Lions, D&AD, One Show, Clio, LIA, and among others. I’ve also served as a judge for D&AD, One Show/Young Ones Awards, ADC Germany, Berlin Commercial, and the Gerety Awards Germany.
And yet, my parents still don’t understand what I do for a living.
P.S. I’ve used the word "I" 16 times.
Experience:
Creative Director - Ogilvy Germany
(2021 - 2025)
Creative Director - HeimatTBWA
(2019 - 2021)
Copywriter - HeimatTBWA
(2018 - 2019)
Copywriter - Ogilvy Frankfurt
(2016 - 2018)
Junior Art Director/ Copywriter - Ogilvy Frankfurt
(2013 - 2016)
Mentoring:
D&AD Shift, 2024
D&AD Shift, 2023
TLNT & TLNT, 2023
Jury Participations:
D&AD, 2025 - Radio & Audio
One Show, 2025 The Young Ones Award
Art Directors Club Germany, 2025 - Film & Audio
Berlin Commercial, 2025
Art Directors Club Germany, 2024 - PR
Art Directors Club Germany, 2023 - PR & Brand Building
The Gerety Awards, 2023 - Germany
Art Directors Club Germany, 2022 - PR & Activation
Speaker:
Berlin Commercial, 2025 - Creative Leadership in Uncertain Times
Future Female @Art Directors Club, 2023 - Come as you are?
Press Features:
Campaign Germany, 2025 - Creatives On The Radar
New Business Author, 2024 - Does advertising use Zeitgeist, or is advertising Zeitgeist?
Podcast Interview “Schreibsuchti”, 2023 - Being a copywriter