I’m Asli — Istanbul-born, Frankfurt-raised, Berlin-shaped, Amsterdam-based. A mix of cultures, different perspectives, and one persistent dislike of writing bios.

I’m Executive Creative Director at Ogilvy Amsterdam, where I’ve helped the agency become the most awarded agency in the Netherlands at Cannes Lions 2026.

Before moving to Amsterdam, I was Creative Director at Ogilvy Germany, working with brands like Deutsche Bahn and Disney. My work for Deutsche Bahn included Escape, which ranked No. 3 in The Drum’s World’s Most Awarded Campaigns 2024 in its Government Sector ranking. Before that, I was at HeimatTBWA.

I started out as an intern at Ogilvy Frankfurt and won my first Cannes Lion there.
I was hired as an art director, until my boss decided I should be a copywriter instead. Why? I still have no idea. But I went with it. And here we are.

Since then, I’ve won more than 145 national and international awards, including Cannes Lions, D&AD, The One Show, Clio Awards, LIA, and others. I’ve also judged work for Cannes Lions, D&AD, The One Show, ADC Germany, ADC Netherlands, ADC Europe, Eurobest, Berlin Commercial, and the Gerety Awards.

And after all these years, my parents still have no idea what I actually do for
a living.