Testicular Cancer Foundation -
Love Your Balls

When Amsterdam was covered in snow in January 2026, snow penises sculptures went viral. We leveraged these "dick jokes" and, together with Stichting Zaadbalkanker, transformed them into a vital message: If you have time to build snow penises, you also have 2 minutes to check your own balls. Thus, a wintery joke became an attention-grabbing and life-saving reminder for testicular cancer prevention.